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Difference Between Qualitative and Quantitative Research

What is Qualitative?

❶However, quantitative research methods take a general approach with a hypothesis, then tests the theory to find data that either proves or disproves it.

Content: Qualitative Research Vs Quantitative Research

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Differences
Qualitative Research

Example on qualitative research referring to quality where problems are answered without generally focusing on quantity, are descriptions in words coming form interviews, discussions or observations.

However when words are translated to quantity in order to describe or to generalize, then the research is now called quantitatitive research.

The bottom lines are the questions: Many thanks for giving me clear understanding around the differences between the qualitative and quantative research. Thanks a millions time. I was struggling to get an idea of how to approach the definitions. In fact I was even hesitating to answer the questions confidently.

Thanks for the distinct comparison between qualitative and quantitative Research, very very helpful. Thank you for making me to understand the difference between qualitative Research and quantitative research.

Thanks a lot for the insightful distinction between Qualitative and Quantitative research. However, the differences as you enumerated did not factor in the advantages and disadvantages of both research tools. My special thanks goes to Camilo Tabinas for suggesting that the difference between quantitative and qualitative research method stems from the roots of quantity and quality. Quantitative approach stems from the ontological view that objective reality exist independently of human perception Slevitch, Qualitative and quantitative methodologies compared: Ontological and Epistemological Perspectives.

Journal of Quality Assurance in Hospitality and Tourism, 12, There is much debate regarding which methodology is more effective in delivering data that can be considered reliable and scientific.

Ultimately, there are studies that lend themselves to one or the other. Scientific accuracy is just as much in the hands of the researcher as it is in the methodology.

Qualitative research focuses on smaller groups. Qualitative research devotes more time to subject selection and study. Quantitative research focuses on larger groups. Quantitative research spends more time on processing data. Qualitative research has more techniques for developing data. Quantitative research does not allow an intensive selection process for subjects. It is used to quantify attitudes, opinions, behaviors, and other defined variables, and generalize results from a larger sample population.

Quantitative research uses measurable data to formulate facts and uncover patterns in research. Quantitative data collection methods are much more structured; they include various forms of surveys — online surveys, paper surveys, mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations. This would be a quantitative fact. If you then landed on the ground and interviewed some motorbike riders about their thoughts on truck drivers, the notes or recording of those interviews would be qualitative data.

They often blur, and you can represent the same data set in both ways. In its raw form, this would be considered qualitative data. By doing this, you would have turned some unstructured qualitative data into a structured, countable insight.

Quantitative research

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So what is the difference between Qualitative Research and Quantitative Research? Qualitative Research It is used to gain an understanding of underlying reasons, opinions, and motivations.

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Qualitative Methods Quantitative Methods Methods include focus groups, in-depth interviews, and reviews of documents for types of themes.

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The differences between qualitative and quantitative research are provided can be drawn clearly on the following grounds: Qualitative research is a method of inquiry that develops understanding on human and social sciences, to find the way people think and feel. Research methodology can be significantly defined by choosing how the difference between qualitative and quantitative research will impact your studies. Being able to focus on the methodology will help define the terms of your research, and your execution in gathering data.

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While quantitative research is based on numbers and mathematical calculations (aka quantitative data), qualitative research is based on written or spoken narratives (or qualitative data). Qualitative and quantitative research techniques are used in marketing, sociology, psychology, public health and various other disciplines. There’s a common misconception that one is ‘better’ than the other, however qualitative and quantitative research serve vastly different purposes. Read on to learn about what makes them different, how you can turn one into the other, and when you might use which method.