The presentation of data in a Qualitative Research is in the form of words from interviews and images videos or objects such as artifacts. If you are conducting a Qualitative Research what will most likely appear in your discussion are figures in the form of graphs.
However, if you are conducting a Quantitative Research, what will most likely appear in your discussion are tables containing data in the form of numbers and statistics.
Qualitative Research is primarily subjective in approach as it seeks to understand human behavior and reasons that govern such behavior. Researchers have the tendency to become subjectively immersed in the subject matter in this type of research method.
In Quantitative Research, researchers tend to remain objectively separated from the subject matter. This is because Quantitative Research is objective in approach in the sense that it only seeks precise measurements and analysis of target concepts to answer his inquiry.
Qualitative research , Quantitative research. Debates have been ongoing, tackling which method is better than the other. The reason why this remains unresolved until now is that, each has its own strengths and weaknesses which actually vary depending upon the topic the researcher wants to discuss. If your study aims to find out the answer to an inquiry through numerical evidence, then you should make use of the Quantitative Research.
However, if in your study you wish to explain further why this particular event happened, or why this particular phenomenon is the case, then you should make use of Qualitative Research.
Some studies make use of both Quantitative and Qualitative Research, letting the two complement each other. If your study aims to find out, for example, what the dominant human behavior is towards a particular object or event and at the same time aims to examine why this is the case, it is then ideal to make use of both methods.
Check out our quiz-page with tests about:. Quantitative and Qualitative Research. Retrieved Sep 14, from Explorable. The text in this article is licensed under the Creative Commons-License Attribution 4.
Using quantitative methods, it is possible to give precise and testable expression to qualitative ideas. This combination of quantitative and qualitative data gathering is often referred to as mixed-methods research. From Wikipedia, the free encyclopedia. This article has multiple issues.
Please help improve it or discuss these issues on the talk page. Learn how and when to remove these template messages. This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. May Learn how and when to remove this template message. This article needs attention from an expert in Sociology. Please add a reason or a talk parameter to this template to explain the issue with the article.
WikiProject Sociology may be able to help recruit an expert. Antipositivism Case study research Econometrics Falsifiability Market research Positivism Qualitative research Quantitative marketing research Quantitative psychology Quantification science Observational study Sociological positivism Statistical survey Statistics. An Introduction 4th ed.
Trends and Contributing Factors". A choice of research strategy for identifying community-based action skill requirements in the process of delivering housing market renewal. Creating Models in Psychological Research. A Note on Research Methodologies".
The database based on Word Net is a lexical database for the English Language. Experimental methods are used to test the effects of a drug. Participant Observation Participant observation means that the participant in the research is observed by the researcher, usually in a natural setting. In-Depth Interview In-depth interviews allow the researcher to collect detailed information about one individual participant.
Questionnaire Quantitative research commonly uses questionnaires as a method of gaining information from a large number of subjects. Experimental Scientific experiments can be used in many ways to produce quantitative results for a study.
References Family Health International: Participant Observation Social Research Methods: Qualitative and Quantitative Approaches; H. Russell Bernard and Harvey Russell Bernard. About the Author Lee Johnson has written for various publications and websites since , covering science, music and a wide range of topics.
Accessed 14 September Qualitative and Quantitative Research Methods. Depending on which text editor you're pasting into, you might have to add the italics to the site name. Independent Variables in Survey Methods.
What’s the difference between qualitative and quantitative research? Susan E. DeFranzo September 16, Many times those that undertake a research project often find they are not aware of the differences between Qualitative Research and Quantitative Research methods.
Quantitative Methods Methods include focus groups, in-depth interviews, and reviews of documents for types of themes Surveys, structured interviews & observations, and reviews of records or documents for numeric information.
Qualitative research is inductive and does not require a hypothesis in order to start the research process. Let's take a closer look at this important difference, and dig a bit deeper into three key terms that help define quantitative and qualitative research. Quantitative research is “explaining phenomena by collecting numerical data that are analysed using mathematically based methods (in particular statistics). Qualitative research seeks to answer questions about why and how people behave in the way that they do.
Qualitative Research is ideal for earlier phases of research projects while for the latter part of the research project, Quantitative Research is highly recommended. Quantitative Research provides the researcher a clearer picture of what to expect in his research compared to Qualitative Research. A good example of a qualitative research method would be unstructured interviews which generate qualitative data through the use of open questions. This allows the respondent to talk in some depth, choosing their own words.