The data in quantitative research can be analyzed in a fast and easy way. With the use of statistically valid random models, a survey can immediately be generalized to the whole residents. With reliable details provided in the quantitative research, a trusted group of statistics can offer assurance when creating future plans.
In using this type of research, you need to find great numbers of correspondents. The larger the sample of people, the more statistically accurate the outputs will be. Therefore, you need to spend more time in finding these multiple correspondents. When using this type of research, you have to ensure that you are financially prepared.
Since you need a huge number of correspondents, you have to spend more cash for printing the questionnaire, transportation fees and a lot more. This is more costly compared to qualitative research. Using quantitative research also provides multiple benefits and few drawbacks. If you want to get the full benefits of this research, you need to know how it works. Before conducting a data, it is best to know your possible correspondents.
You are also required to know how to interpret data and other related factors. This quantitative research is best if you are planning to conduct a study about hypothesis and huge statistical examination. In case you are planning to have a small group of correspondent, it is best to use other methods.
The best way to get a reliable result is by getting more correspondents. Also, the respondents have limited options of responses, based on the selection made by the researcher. But to know what are the strategies applied by the manager to motivate the employee or on what parameters the employee does not feel motivated if responded no , the researcher has to ask broader questions which somewhat has limited scope in close-ended questionnaires.
Quantitative research is difficult, expensive and requires a lot of time to be perform the analysis. A large proportion of respondents is appropriate for the representation of the target population. So, as to achieve in-depth responses on an issue, data collection in quantitative research methodology is often too expensive as against qualitative approach. For example , to understand the influence of advertising on the propensity of purchase decision of baby foods parents of 5-year old and below of Bangalore, the researcher needs collect data from respondents.
This is time consuming and expensive, given the approach needed to each of these parents to explain the study purpose. Quantitative study requires extensive statistical analysis, which can be difficult to perform for researchers from non- statistical backgrounds. Statistical analysis is based on scientific discipline and hence difficult for non-mathematicians to perform. Quantitative research is a lot more complex for social sciences, education, anthropology and psychology.
Effective response should depend on the research problem rather than just a simple yes or no response. For example , to understand the level of motivation perceived by Grade 5 students from the teaching approach taken by their class teachers, mere yes and no might lead to ambiguity in data collection and hence improper results.
Instead a detailed interview or focus group technique might develop in-depth views and perspectives of both the teachers and children. The requirements for the successful statistical confirmation of result is very tough in a quantitative research. Hypothesis is proven with few experiments due to which there is ambiguity in the results.
So it requires extra time, investment and resources to refine the results. The issue is an issue that too few folks are speaking intelligently about. Dear Marilou, Thank you so much for your comments. Do check out our other articles for future reference. I was excited to uncover this great site. I wanted to thank you for your time for this particularly fantastic read!!
I definitely savored every little bit of it and i also have you saved as a favorite to look at new information in your web site.
Thank you for your appreciation. You can also sign up for our newsletters so that you do not miss out on articles. Email will not be shared.
Send me mails about your articles. Notify me of follow-up comments by email. As research analyst If you have a dynamic personality and have completed your master's or Ph. D and can conduct an independent research then work with us as a research analyst.
As freelance consultant If you prefer to work on your own terms and have successfully conducted independent research then apply here. We are looking for candidates who have completed their master's degree or Ph.
Click here to know more about our vacancies. For assistance call IND projectguru. More Industrial overview of India. Limitations and weakness of quantitative research methods By Priya Chetty on September 7, Improper representation of the target population As mentioned in the article , improper representation of the target population might hinder the researcher for achieving its desired aims and objectives.
Lack of resources for data collection Quantitative research methodology usually requires a large sample size. But to know what are the strategies applied by the manager to motivate the employee or on what parameters the employee does not feel motivated if responded no , the researcher has to ask broader questions which somewhat has limited scope in close-ended questionnaires Expensive and time consuming Quantitative research is difficult, expensive and requires a lot of time to be perform the analysis.
Difficulty in data analysis Quantitative study requires extensive statistical analysis, which can be difficult to perform for researchers from non- statistical backgrounds. Requirement of extra resources to analyse the results The requirements for the successful statistical confirmation of result is very tough in a quantitative research.
Journal of Evaluation in Clinical Practice , 6 2 , pp. Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers.
The Qualitative Report , 13 4 , pp. Document Analysis as a Qualitative Research Method. Qualitative Research Journal , 9 2 , pp. The qualitative content analysis process. Journal of Advanced Nursing , 62 1 , pp. The Case for Qualitative Research.
Academy of Management Journal , 5 4 , pp. Mass spectrometric-based approaches in quantitative proteomics.
Quantitative Disadvantages. While quantitative research methods work well in the laboratory under tightly controlled conditions, measuring phenomena like human behavior in natural settings is trickier. Survey instruments are vulnerable to errors such as mistakes in measurement and flawed sampling techniques.
Learn about the advantages and disadvantages of quantitative research and how and when to use it versus qualitative methods in market research.
Drawbacks of Quantitative Research Although quantitative research gives individuals a fast and easy way to sample a large group, it also has some drawbacks. While the necessity to sample a large population size can be a benefit of quantitative research, it can also be a negative factor. Analyse This!!! Learning to analyse quantitative data. 3/19 Advantages and disadvantages of quantitative data analysis Advantages of quantitative data analysis: allow for a broader study, involving a greater number of subjects, and enhancing the generalisation of the results the research is often carried out in an unnatural, artificial.
The Cons of Quantitative Research. Here are the main disadvantages of quantitative research: • Needs a Huge Sample of Population: In using this type of research, you need to find great numbers of correspondents. The larger the sample of people, the more statistically accurate the outputs will be. Advantages And Disadvantages Of Quantitative Research Psychology Essay. Print Reference this. Published: 23rd March, Advantages and disadvantages of Quantitative research Advantages of Quantitative Research Disadvantages of Quantitative Research.