Advertising plays an important role in shaping the kind of mass media we have in this country. Advertising pays the mass media to disseminate its messages and without advertising, our newspapers, magazines and radio and television programming would be far different.
We would not have the number or variety of media and programming, and the cost to the consumer would be much higher. One of the basic ingredients of today's popular culture is consumption and it is the advertising industry that makes mass consumption possible. Advertising is an important element of our culture because it reflects and attempts to change our life styles.
New cultural trends and fashions are first transmitted to the mass culture through advertisements. Preserve Articles is home of thousands of articles published and preserved by users like you.
Here you can publish your research papers, essays, letters, stories, poetries, biographies, notes, reviews, advises and allied information with a single vision to liberate knowledge. However, Federer is clearly not employed by Credit Suisse for the purpose of offering financial services. Moreover, anything relating to financial services is not even found on the advertisement. Without ever hearing of the brand beforehand, one would be confused as to what they did or sold in the first place.
Thus, this ad completely rests on the popularity of Federer and the proclaimed relationship that he has with the company.
These terms are all relatively vague and tell you little about why you should use the company in comparison to its competitors. All you know from the ad is that Federer endorses it and that he has similar successful traits as the company does. Click here to read an analysis of Budweiser's Superbowl ad in Another ad that successfully utilizes the transfer tactic is an ad for meaning based technologies via Autonomy that portrays Albert Einstein on over half the page.
Most of the photo is covered with the face of the famous physicist who accomplished marvelous discoveries in his time. They become a shared idea, a request or an instruction. They become intellectual property and inside information. And companies rise and fall as a result. This is precisely why the picture of Einstein was included as part of their modern marketing strategy. In associating their meaning based technology with Einstein, it cannot even be interpreted as an endorsement.
Since Einstein is dead and cannot possibly have any involvement with the product at this time, the real value of using him has to come from the admiration that people have for him.
Indeed, since Einstein is a household name that people associate with genius, mathematician and intelligence, the company is trying to have the same image as well. The primary hope is that readers will associate the accomplishments of Einstein with the company in a similar fashion.
The final ad the used the plain folks tactic was a Siemens ad that depicted gentleman in a manufacturing facility working. Portrayed in three quarters of the ad is an older gentleman with a grizzly gray beard and protective glasses working on something.
While we cannot see what he is specifically doing, we can tell by his clothes and posture that he is a blue collar worker. Noteworthy is the theme of American manufacturing, which is being overtaken by outsourcing in China. Another theme is the portrayal of a blue collar worker. In portraying a blue collar worker on the front, this advertisement appeals to plain folks.
This defies what Williams believe in. This is true but there are other advertisements that do not uphold the ethical values of a given society. According to the society, things that are touching on sexual matters are perceived to be very crucial. Sexual matters should not be discussed openly without taking into consideration the various people that are involved.
They are believed to be only for the people who have attained the age of discussing this. All the products related to sexual matters should only be exposed to the people who have attained the age bracket for this. In the contrary, it is so hard for the advertisers to only target the age that should be associated with sex matters.
Due to this they make their advertisements open to the general public not excluding the young children. This leads to moral decay to the general society because the young ones are exposed to various issues which do not uphold the required morals of the society.
On the economical aspect, there have been a number of critics that take the issue on advertising as a phenomenon that focuses on individual sectors. Advertisements focus on certain products that do not make people more productive when they engage in them. In turn these people become less productive and of less important to the general society. The consumers of these products are reduced to people whom they were not in their earlier lives.
They become less economically productive thus dragging the performance of the economy of the society. These products include alcohol and junk food. These two products have various consequences when they are taken. Junk food leads to obesity that makes people to have week bodies despite of them being fat.
The alcohol makes people to become drunkards and may cause various diseases that might claim the lives of the consumers. Such kind of adverts on the products that cause negative effects to the people should be discouraged because they make our economy to grow in a slow pace when the consumers get affected by these products.
They are believed to only present a little truth about the products that are advertised. The advertisers lure their consumers through providing sugary information about the products which at times is not the truth. They only do this so that they can attract more of their producers. In doing this they are able to attract a lot of consumers who buy their products so that they can enjoy the good things that have been advertised in these various products.
Advertisement are designed to promote the particular interest of a definite person, caused, or the sale of product. Oral publicity by far the more ancient form of advertisement is carried on by hawkers. Today, however, publicity in print, internet, and television media is more essential and extensive form of advertising.
For this essay, I would delete the last sentence of the introduction and then make your opinion on the issue clearer in the conclusion. For example: "On balance, although advertising is necessary, it is clear that in some cases the methods used are unethical and are not acceptable".
Advertising helps greatly in showing the consumers what they really want. In the process of advertising there are various techniques that are applied that may either bring about positive or negative effects to the products. This is usually brought about by the way various advertisers present their adverts to the consumers. Advertisement creates demand. it is the backbone of commerce and Industry. No business can stay in the business world without advertisement. A successful businessman is one who snatches away money from even the most miserly and reluctant customer. Thus, the business world rotates on the pivot of advertisement.
Advertisement analysis is a common assignment students are required to undertake. Writing an analysis on an advertisement is more about writing a review of the . Advertising is a method used to attract people's attention. Advertising is an important and simple procedure for companies to make themselves known. Most adverts can be found in newspapers, magazines, billboard, buses, internet, .