An increased interaction between both the media and the people can help enlarge their territories and thus keep at bay certain forces that are out of malign and make a fool of both.
In some quarters there are apprehensions that today we are all being bombarded for twenty-four hours a day by television programmes and the daily newspaper too are touching every aspects of our lives. They are giving information, influencing our impulses or inclinations and judgments, loudly and insistently propagating certain ideas, and offering solutions in the form of policies and programmes.
They not only inform, influence, reason and argue with us but, wittingly or unwittingly overawe us. In their intense competition to be heard read and influence impress , we are constantly bombarded with words and more words. Words are fest losing their luster and freshness and the capability to embody delicate and healthy individual meanings and experiences.
Lest the media should consider its liberty as license, the Press Council issued a set of guidelines a few years ago. Since ours is multi religious, multi communal, linguistic and cultural society, any provocative writing can lead to distrust and disaffection among the people. In view of the very sensitive composition of Indian social and communal set-up, it was enjoined upon the press that provocative and sensational headlines be avoided.
The headlines must reflect and justify the matter printed under them news report should be devoid of comments and value judgments; and the language used in the writing the news should be temperate as such as may foster feelings of amity among communities and groups.
Old values are under tremendous scrutiny and stress, and time tested relations between individuals and institutions have come under close observation. Consumerism and ostentatious life styles have affected our physico-mental set-up. No pursuit and profession is free from compulsive control of commercialization of attitude and approach. Even the media has not remained unaffected by this virus of money power over moral power.
Every time the social ethos and its harmonious canvas come un threat due to excessive zeal or greed, the effectiveness of the media making people aware of their rights and duties is reduced. If an obsessive craze for pelf and power is deplorable, commercialization of media lea to negation of its social objectives and obligations is equally fraught dangerous dimensions. In some cases, professionalism in journalism to sensationalism that results in improvement in packaging of news features, leading to superficial presentation.
This change from social se to commercialization has led to deterioration in public life. The positive aspects of free media far outweigh the negative effects that may occur. In the case of internet based media, control is difficult. Control of the Internet has however been imposed in China. Media has the ability to bring relief to disaster prone areas while at the same time it may be responsible for nurturing prejudice against certain regions.
For example, the perception that Africa is an extremely underdeveloped region although it is actually bustling with megacities. In the world of social media, gossip columns have the potential to ruin lives of individuals or boost their popularity. Advertising through modern media has led to the rise of fortune companies. It has been argued that media has resulted in a generation of couch potatoes who rarely engage in outdoor activities.
It has become rarer to find someone who has good handwriting since typing is now the preferred skill. Conversely, media has brought about a positive sense of globalization and has been a good base for education. Children of today learn languages faster thanks to media.
They may however be exposed to rated content which overall chews on the moral fiber of society. Checks and balances therefore have to be better enforced to protect little eyes and ears. Conventional media speaks volumes when it comes to sustainability and reduction of the carbon footprint.
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Free media papers, essays, and research papers. Responsibilities of the Media - 1) The primary role of media delivering the news to the public is to gather and report news that is true, fair, honest, accurate, non-biased and non-critical.
Below given is a plagiarism free essay sample about Effects of Media on Society. Don't hesitate to read it if you want to write a paper on sociology. - What are the pros and cons with using social media? In general as well as in the school area? Social Media Essay, Communication is an essential part of the human life when it comes to interacting and developing our society.
Media Influence essaysAs technology advances and media choices increase, children are developing unconstructive social, learning, and health habits that many parents are greatly unaware of. Parents don't realize that the amount of time children spend consuming media is second most to anything. Impact of Media on Society. Media has continuously pervaded and defined society and has advanced with technology. The traditional forms of media propagation including television, newspapers, posters and mail remain as efficient as before the introduction of newer methods.