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How to write a white paper

❶In general, the best flavor to attract attention, cast Fear, Uncertainty and Doubt FUD on competitors, or nurture a prospect through a complex sale is a numbered list. Tell us a little about yourself

What is a 'White Paper'

What is a white paper
So, What Are White Papers, Exactly?
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Upload your resume Sign in. White Paper Writer jobs Filter results by: Upload your resume - Let employers find you. Sponsored - save job. Examples include eBooks, white papers , case studies, guides, website copy, and so on. The content marketing writer will be expected to sustain and develop Applications Engineer Hanna Instruments. Collaborates with Technical Writer to develop material including white papers , bulletins, and product launch information Writer Microsoft 4, reviews. Writer salaries in Redmond, WA Learn more about working at Microsoft Microsoft questions about work, benefits, interviews and hiring process: How are the working hours?

How should dress for an interview? Microsoft - Writer - Redmond, Washington. Writer KPMG 4, reviews. Writer salaries in Los Angeles, CA Learn more about working at Kpmg Kpmg questions about work, benefits, interviews and hiring process: Why did you leave your job at KPMG? Freelance Content Writer Big Leap 5 reviews.

Writing blog posts, articles, white papers , eBooks, and other forms of web-based content for a wide range of clients Content Writer Nvoicepay 2 reviews.

The content writer is responsible for developing sales collateral, blogs, eBooks, white papers , e-mails, website copy, scripts, case studies, and thought Writer Gorilla 76 LLC. Write long-form informational content related to clients' industry trends including white papers , case studies and blog posts With thorough research and a strong outline in hand, you can make the actual writing exponentially easier.

Following this order will ensure your writing flows well from one point to the next in a logical order. If your organization has another writer or editor on staff, then work together to polish your draft. Know who your editor will be ahead of time and develop a set process. This entails asking the following questions:. Next, follow the instructions included in the template to fill in each content section:.

Now, you might want to adjust the appearance of your fonts and headers. This is easy to do with Microsoft Word. All you have to do is edit your styles. Unless you happen to be a skilled designer, it will be best to have a designer create graphics for your white paper. Make notes in your doc that include the following information:.

If your white paper is lengthy, you might want to consider a two-column layout. If your designer is good, though, you can get even more creative. Now, how do you get people to actually read it?

The answer is with a comprehensive promotion plan. Do you host it on your website? There are pros and cons to each. It might be possible to combine approaches, too. For example, you could create a landing page for your white paper, link to it in a blog post, and then include the actual document in your resource library. Since white papers are professional documents, think hard whether or not Facebook a network focused on family and friends is a good place to share it.

Create a campaign on your calendar and use Social Helpers to set up promotional graphics and post copy. Then, set it and forget it.

If your email list is comprised primarily of professionals interested in the kind of research in your white paper, then send it to them. Keep these thoughts in mind:. Quality white papers take a lot of work to produce. So, make the most of it by repurposing its contents elsewhere. Here are a few ways to do this. You can likely write an entire blog post based on each section of your white paper.

This gives you the opportunity to drill deeper into each specific point. Plus, if you link back to your white paper in each post, you can direct more attention toward it.

You probably dug up tons of interesting stats and pieces of information while doing your research. Use that information in other content you write. For example, you could easily:. With the information in this post, plus the included template, you should have everything you need to do the job right. Drop us a line below, and as always, thanks for reading.

This post was originally written on May 18, It was updated and republished on July 23, Also, and it goes without saying, make sure to check your white paper for the absence of grammatical and spelling errors, as well as fact-check everything you possibly can. A few years ago, there have been instances of successful ICO campaigns being posted on various Bitcoin-related forums, with the white paper as the first message of the thread.

These days, however, as the ICO craze seems to be at its peak, most of the projects opt for posting their white paper on their website. Avoid copying and pasting it on several different platforms, instead you can simply post a link to it when promoting your project on different forums and websites.

As with any other semi-complicated business-related documentation, there are numerous white paper templates available online. Generally, the use of such templates is frowned upon by both the cryptocurrency community and the investors. At the end of the day, a white paper is your main selling point. Hiring a freelancer to do this job for you can only lead to a sub-par result and, as a consequence, your failure to raise funds required. Hottest Bitcoin News Daily For updates and exclusive offers, enter your e-mail below.

What is a white paper Every single Initial Coin Offering ICO in the market needs a white paper if it is to become a successful campaign. Talk about the project Take as much space as you need to talk about your project in-depth and explain to the potential investors exactly where it fits within the current market. Talk about the team The team are an integral, crucial part of the project, and they should be presented as such.

Style, language and layout When preparing a white paper, make sure to use formal, almost academic-style writing. Where to post the white paper A few years ago, there have been instances of successful ICO campaigns being posted on various Bitcoin-related forums, with the white paper as the first message of the thread.

ICO white paper templates As with any other semi-complicated business-related documentation, there are numerous white paper templates available online. Examples of successful white papers Some of the examples of well-written white papers and successful ICOs include: More guides Bitcoin for beginners What is Cryptocurrency. Guide for Beginners What is Bitcoin?

History, characteristics, pros and cons How to Buy Bitcoin: Guide For Beginners What is Ethereum.

When I first started writing white papers more than 20 years ago, I looked all over for a FAQ.

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Writers: Get tips on writing white papers You can find scores of articles on how to write a white paper plus a White Paper FAQ that answers dozens of the most common questions. For more tips and tactics, subscribe to this site or .

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What is a white paper? As a white paper writer, I’m happy to say that white papers have grown up from the boring, highly technical documents they once were. At its core, the modern white paper clearly identifies a business problem and provides the reader with a succinct solution in an engaging easy to read format.

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Writing a white paper isn’t easy, but it can be an awesome way to stand out as an expert in your field. Although crafting a white paper is more of an art than a science, there are general guidelines you can follow to help you out along the way. Have a . A white paper is a document which includes an outline of a problem that the project is looking to solve, the solution to that problem as well as a detailed description of their product, its architecture and its interaction with users.

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A white paper is an informational document, issued by a company or not-for-profit organization, to promote or highlight the features of a solution, product, or service. White Paper Writer jobs available on Apply to Content Writer, Writer, Freelance Writer and more!